Saturday, November 5, 2016

Sharing economy for the rich now includes horses

What use do the super-wealthy have for the sharing economy? Well, they need somewhere to store their horses. 

A new company is promising to solve that age-old problem as the "Airbnb for horses."

"Now this might not seem like a very big problem, but there are 9.2 million horses in the United States that compete in show jumping, polo, dressage, barrel racing, rodeos, and on the racetrack," a spokeswoman for Staller said. "It is actually an enormous market." 

Staller will help horse owners rent stalls near equestrian competitions on a short-term basis through a website and iOS app. Generally, brokers have handled those logistics, the company says. The first competition it's focusing on is the Winter Equestrian Festival at the Palm Beach International Equestrian Festival.  Read more...

More about Equestrian, Horses, Sharing Economy, and Business

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